Search Engine Optimization
On-Page SEO Services
Ensure your content is optimized content, not just content. Optimized content stands a much better chance at ranking well vs. content that was simply written and uploaded.
Content Optimization
You work hard to create content, but how do you make sure it’s set up for search success?
The answer is on-page SEO optimization.
On-page SEO efforts are aimed at optimizing the elements of your content that are visible in search results and on the page itself.
It’s a delicate balance between making sure search engines understand your content, while writing and structuring it in a way that makes sense for real users.
Improved conversion rates
Increased search engine visibility
Increased relevance and rankings for searches
On-Page Optimization Focus Areas
Page titles and meta descriptions are the first things people see about your page in search results.
Your page title will be optimized to improve visibility in search, while your meta description will be tailored with targeted messaging to encourage clicks to your page.
URLs are what users see in the address bar when they’re on your site, but parts of them can also appear in search results before a user even clicks a result.
Your URLs will be optimized to help search engines understand the content of your page and reinforce to users that your page has the information they’re looking for.
Header tags help search engines and users understand your page.
You’ll get clear headings that make sense for both search engines and users, improving relevance for search engines and increasing user engagement by making it easy to scan the different sections on your page.
Keywords are crucial if you want your site to show up in search for relevant queries and attract potential customers.
Keywords on your page will be relevant and focused, avoid overuse (which can negatively impact your rank), and send clear signals to search engines as to what your page is about.
Content formatting helps search engines understand what your page is about, and helps users quickly find the information they’re looking for.
Your page will be formatted to increase user engagement and help search engines classify your content to show up for relevant searches.
A content refresh can be valuable when existing content becomes outdated or is struggling to rank well.
Your existing page will be compared to the current competition in search, and if necessary, be rewritten so your content is logically formatted, comprehensive, up-to-date and competitive.
Image optimization refers to adjusting various elements such as image size, alt text, and file names. The goal is to reduce page load times and to give search engines more context as to what the image is about.
Your images will be optimized to help your page surface for relevant searches and create a better experience for site visitors.
Internal links play a vital role in helping search engines grasp the entirety of your website, contributing significantly to the ranking of other pages within your site.
Meanwhile, external links to authoritative sources not only bolster the credibility of your content but also offer users valuable supplementary information when needed.
Your current internal and external linking methods will be analyzed to identify any potential areas of improvement.
Schema markup is a powerful tool that helps search engines understand your content and can potentially qualify your page for enhanced features in search results.
These features may include showcasing stars for product ratings, displaying item prices, or indicating the number of reviews.
If your site would benefit from schema markup, it will be added to your website.
Ready to Upgrade Your Content?
Frequently Asked
Questions
Will my optimized content rank on page 1 of Google?
No credible SEO company or consultant will guarantee placement on page 1 of Google.
This is because there are hundreds of signals in Google’s algorithms, most of which are not publicly released.
There are also numerous other ranking factors at play outside of on-page optimizations, such as how technically optimized your site is and your domain authority vs. competing websites.
In addition, some niches are so competitive that you will need a budget in the 5 to 6-figure range to stand a chance at beating the competition.
No one can control Google’s algorithm, but all of the proven ranking signals are optimized for to ensure that the on-page optimizations provide substantial value and put your site in a good position to be competitive and rank well.