SEO
Bettershot.AI
SEO Roadmap
A comprehensive SEO roadmap that blends technical optimization with content strategy to position an AI headshot company for long-term organic growth.
Bettershot, an AI-powered headshot generator, had strong traction but needed a comprehensive SEO strategy to fuel long-term growth and ensure its new website was set up for organic success.
The challenge? The search landscape was dominated by big-budget competitors, making it crucial to create a strategy that would not only drive high-intent traffic but also position the site to rank and convert visitors—without relying solely on paid ads.
To do this, I gathered a variety of data points from many different sources, including manual SERP reviews, keyword research, and competitor analyses, to name a few.
With this information, I quickly identified the need to not just optimize the website, but find additional opportunities off-page that would further fuel the on-page improvements and drive customers from multiple sources.
The Mission
The mission was clear from the outset: identify quick wins that could drive customers to the website in the shortest amount of time.
While I wanted to make sure the site was optimized for search engines, I also wanted to make sure the site didn’t appear overly optimized, which could dilute their strong branding and website design and detract from customer conversions.
How It Was Completed
The project began with an in-depth analysis of the current website, identifying the optimizations already in place and discovering new opportunities that were not yet taken advantage of.
Some of the key optimizations and recommendations that were part of the SEO roadmap:
- On-page SEO optimization for all existing pages
- Identification of new pages to create targeting long-tail traffic
- International SEO recommendations to target non-English searches
- Placement on external SaaS listing sites to boost brand recognition and serve as a new acqusition channel
- Recommendations on how to increase branded search volume, such as through display ads and participating in community discussions
- Link outreach opportunities for top-ranking websites related to AI headshots and technology
- Strategies to increase conversion rates, such as an ongoing promotion to start converting visitors immediately
- Long-term strategies, such as creating a dedicated landing page for reviews that will be invaluable for social proof as branded searches increase
- Clear association of the Bettershot website with their social and review profiles through schema and linking, which strengthens the brand presence across the web and helps search engines understand and trust the site
Final Results
With both a short-term and long-term SEO roadmap completed and prioritized, Bettershot now has a solid SEO foundation and a clear path forward to start driving more website visitors and conversions.
On-page SEO optimizations make sure that no low-hanging fruit is missed, and the addition of new pages will allow them to drive additional traffic outside of their core terms.
Off-page placement in SaaS directories and relevant articles will help them acquire customers who may not have heard of them yet, many of which have a substantial amount of qualified direct traffic and/or high visibility in search results.
As the roadmap is further implemented, we expect to start attracting even more long-tail traffic directly to their website, and that traction will eventually help them to rank better and acquire customers for their most competitive terms.
Completed
2025 Q1
Platform
Webflow
What Bettershot Says
“Rank Nebula didn’t just give us generic SEO advice—they built a playbook tailored to our business. Their ability to find high-impact opportunities and execute fast made all the difference. SEO is now a real growth engine for us.”
— Rachelle Brempong, Co-Founder, Bettershot