Search Engine Optimization
Technical SEO Services
Ensure your website is search engine friendly and free of errors that limit your search ranking potential.
Technical SEO Audits
A Technical SEO Audit is an in-depth examination of a website’s technical infrastructure to ensure optimal performance in search engines.
Without an audit, you may have issues that limit your performance in search, holding back your entire SEO strategy.
If these issues are not fixed, your website will never reach its full potential, as search engines need to able to efficiently crawl, understand, and index your site to show it in relevant searches.
Improved website functionality
Increased search engine visibility
Increased relevance and rankings for searches
What’s Included
Robots.txt is a set of instructions for search engine crawlers, directing them on which parts of your site to crawl and which to avoid.
If your robots.txt file does not contain the proper directives, crawlers may not be able to access what they need and your visibility in the search results will be severely limited.
Sitemaps are a structured file containing a list of your website’s most important content.
If your sitemap files are not set up correctly, search engine crawlers may find it difficult to find and index your most important content.
Google Search Console is a centralized location to monitor your website’s performance in search and be alerted to any major issues.
If your setup isn’t complete or you have alerts, you’ll miss out on valuable insights into the performance of your website and may overlook opportunities to address issues.
Internal linking is a key part of how users navigate your site, as well as how search engines discover pages to show in search results.
If your internal linking is not optimized, it can confuse both users and search engines, as well as hold back the performance of pages that matter to your business.
Canonical tags are used to handle duplicate or near-identical content on your website.
If your canonical tags are not set correctly, it will confuse search engines, and they may show the wrong pages in search results.
Redirects ensure that users and search engines always end up on the most up-to-date pages.
If your redirects are not properly implemented, users and search engines will have a difficult time navigating and understanding your site.
Technical Issues Killing Your Rank?
Frequently Asked
Questions
Who can benefit from technical SEO?
Any business or website owner looking to improve their search visibility and rankings can benefit from technical SEO.
It’s particularly valuable for those experiencing issues with website performance, such as slow loading times, indexing issues, duplicate content, broken links, or poor navigation.
What results can I expect?
Typical results include improved search engine rankings, improved website performance, increased organic traffic, and a better user experience, leading to more potential conversions.
The specific results from technical fixes largely depends on how severe the issues are.
A site with critical technical SEO issues, such as indexing issues or poor navigation, will likely see better results than a site that only has moderate issues, such as minor sitemap discrepencies or low-priority 404 errors.
Larger websites are also more likely to see improvement. As a website grows, technical SEO issues are naturally introduced, so there are usually more issues to address than on a website with only 10 pages.
How often should I audit my website for technical issues?
Audits should be scheduled and performed regularly, particularly following significant website changes or updates, to prevent technical issues from escalating into bigger problems.
Smaller sites may only need an initial audit, with additional audits performed if issues with indexing and ranking arise in the future.
Larger, more complex websites will likely benefit from quarterly, semi-annual, or annual audits, due to the more frequent changes which can quickly introduce to new issues.